Repzo, a pioneering Jordanian mobile CRM SaaS platform, has just completed its Pre-Series A funding round of 750,000 USD. Repzo participated in the 12th edition of MIT Enterprise Forum's Arab Startup Competition and came out as First Runner Up in the Startups Track.

This round led by Jabbar Internet Group, included Arzan VC, Adam Tech Ventures, Shorooq Partners and a group of angel investors, is a step forward in further expanding Repzo’s offering, which already serves clients in seven different countries, to reach other MENA markets and to open new offices in KSA, UAE, and Egypt. “It took a great effort from the team to achieve this milestone and we are working to grow Repzo into the “Salesforce” of the Middle East” says Hassan Atmeh, CEO of Repzo.

The company was founded in 2017 by Hassan Atmeh, Moutaz Atmeh and Ayman Atmeh as a sales force automation solution with advanced CRM capabilities. The idea of the start-up came up as Hassan was trying to solve problems of their own family business which specialized in manufacturing and distributing cosmetic products. Since then, Repzo has become an indispensable solution for major companies in FMCG & Pharmaceuticals sectors to track and monitor their field employees. By using the Repzo’s iOS and Android app, employees can enter their Geo-Tagged activities, enabling managers to monitor & measure their performance from any smartphone, tablet or laptop.

Additional important features range from taking notes and photos to filling predefined forms and sending purchase orders.

“Repzo has shown excellent growth since inception and is clearly poised to become the leading provider of Mobile CRMs in the region. We are looking forward to working with our new investment partners to help the team at Repzo fulfill its vision” says Hussam Khoury, President of Jabbar Internet Group, the earliest investor in Repzo.

Laith Zreiqat, partner at Arzan added “ We invest in mission-driven teams that demonstrate strong founder-market fit, as well as the complementary skills that will enable them to go the distance and carry the burden. We are all about people and Repzo ticks all the boxes. We are excited to start helping in their growth and expansion across MENA”.

"It is such an exciting moment for us to invest in another software company, as “software as a business” model is finally starting to pick-up in the region. Shorooq has no doubt that this is the next big wave after platform, delivery, fintech sectors to lead the Middle East. We are joining this journey to help Repzo become the leading software for field force management and will scale it globally. Most software out there are built for white collar & desk folks while most employees don’t work behind their desks. We would like to solve for this arbitrage with Repzo, who already has hundreds of loyal blue-chip customers with 95% retention rate" says Shane Shin, Founding Managing Partner in Shorooq VC.

Having successfully captured a healthy share of CRM market, Repzo has now set its sights on aggressive geographic expansion using the new funds, as well as further enhancing its live tracking features, AI capabilities and Image Recognition technologies.

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