Guillaume Thfoin

Guillaume Thfoin

Head of Business Analytics and Business Intelligence at Majid Al Futtaim

Guillaume is an analytics and marketing professional with 10+ years of experience in strategic marketing, data analytics, and Adtech.

He has worked in major international companies, covering the whole spectrum of advertising and marketing; from strategic analysis and ROI measurement at SC Johnson through measurement at Nielsen, as well as media and Adtech at Yahoo.

Beyond large multinationals, Guillaume also led product and strategy in Teralytics, a Telecom Big Data Monetization Zurich & New York based start-up.

Guillaume is now responsible for driving the digital & analytics transformation in Majid Al Futtaim, the largest retail, shopping, and entertainment conglomerate in the MENA region where he is building the largest analytics team in the region.

Guillaume is passionate about building data products and coaching teams on analytics best practices to infuse digital and analytics. transformation in organizations.

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