MITEF Pan Arab alumni directory
BloomMasters 2017: Startups Track
Boksy.tn is an online selling plateforme of beauty boxes. It is a trendy box that contains 4 to 5 beauty products (cosmetics, care, accessories, etc.) for a value of 30 TND. The aim is to reach a customers target with products adapted to their needs, in order to try them and then.. buy them. Each new box is introduced to the market in a new theme/design according to the period: for example, the box "femme fatale" at the end of the year, "boksy in love" for the Valentine's Day, etc. It is a user experience that fosters emotion through the surprise effect, allowing our customers to try the products in their familiar environments and discover new essential beauties. The box also contains customized messages and vouchers offered by our partners. Our partners are the young Tunisian creators looking to promote their brands as well as the distributors of very known brands looking to benefit from a new channel of communication focusing on their products through our social networks and our blogs. Following each box edition, we send a survey to our customers to collect their feedback after trying the products. This feedback is translated into a dashboard with key indicators that we make available to our partners for a better visibility on their products. Ultimately, Boksy aims to establish a sustainable business based on strong partnerships, modern communication facilities and a large portfolio of followers.
Imen Ben Brahim , Mohamed Lahbib Louati , Azza Chamari