MIT Enterprise Forum Pan Arab
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MASS Analytics

MASS Analytics

Digital Technologies

Tunisia

Competition

Competition

Track

Track

Rank

Rank

BloomMasters First Edition 2017

Startups Track

1st Runner Up




Competition

BloomMasters First Edition 2017: Startups Track - 1st Runner Up

Description

MASS Analytics is a Tunisian startup founded in by Dr. Ramla Jarrar and Dr. Firas Jabloun. After more than 20 years of cumulative experience in the field of Marketing Effectiveness and mathematical modeling, both founders decided to launch MASS Analytics, the only independent Marketing Mix Modeling agency in the MENA region that owns its Modeling Software MassTer. MASS Analytics offering is twofold: • “MassTer” Software MASS Analytics is an editor of sophisticated analytical solutions applied to Marketing. MASS Analytics developed “MassTer”, a state of the art Marketing Mix Modeling (MMM) software consisting of 8 modules. It allows to measure, optimize and predict the impact of each Marketing activity on any chosen KPI. The software uses the most sophisticated data analytics techniques to meet the requirements of our clients. Today, MassTer is one of the most advanced MMM solutions in the world and Mass Analytics has licensed MassTer to the biggest media agencies in the world: HAVAS MEDIA, Dentsu Aegis, PUBLICIS MEDIA and Blue 449. • Training & Consultancy Services MASS Analytics team of experts combine analytical expertise and excellent business knowledge to help its clients run Marketing Mix Modeling projects. We run specific courses and training sessions on advanced predictive modeling, budget optimization and Return On Investment and we provide our clients with actionable recommendations that could enhance their marketing effectiveness by at least 15%
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Team members

Ramla Jarrar
Firas Jabloun

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