MIT Enterprise Forum Pan Arab
alumni directory

neoshop.tn / Ste arabe de commerce electronique

neoshop.tn / Ste arabe de commerce electronique

Tunisia

Competition

Competition

Track

Track

BloomMasters 2017

Startups Track



Competition

BloomMasters 2017: Startups Track

Description

Neoshop.tn is the first multi-brand fashion e-shop with international and local brands for men and women established in Tunisia. Our goal is being able to offer the biggest assortment of fashionable and affordable clothing in Tunisia first and Algeria next because we want to make fashion easy to reach to anyone wherever he does live in the country. We will achieve that through an innovative business model mixing: market place model retailer of some international and local brands Owner of a locally produced brand which would be as fashionable as foreign ones but better price’s positioned. Neoshop.tn is so far the only pure player on fashion retail in Tunisia. Besides it’s the only e-commerce site providing services as try before buy and satisfied or refunded because we are a fully customer satisfaction oriented business and that has led us to achieve more than 200 orders per months in less than 6 months. The next step for us is to launch our owned brand which would be produced through a highly responsive supply chain to be established in Tunisia (lean retail through frequently renewed collection produced within short lead times). The owned brand is expected to reach 50% of our products mix and could represent a new growth driver of the Tunisian textile industry. Moreover, we are planning to extend Neoshop in foreign markets as Algeria then we would be able to export the Tunisian know-how through our owned brand products
Visit website

Team members

Dorra Fayech
Ahmed Nsiri

Social media