MIT Enterprise Forum Pan Arab
Toufoula KIDS /TICONTENU
Social Entrepreneurship Track
BloomMasters 2017: Social Entrepreneurship Track
"Toufoula Kids is an educational mobile application in Arabic language for children from 4 to 8 years old. The project is multi-support (pedagogical kit, puzzle, books, toys, tablet, magazine ...). Toufoula Kids aims to improve the communication side of children so that they became open to the universe. So this project affects the daily lives of children by creating a path of involvement by children and partners. This product complemented the education system by improving learning and complementing parental control by promoting awareness of its environment. The Toufoula Kids application is available on IOS and ANDROID for free, but at some point the application gets paid. The Toufoula Kids team is specialized in the field of technological development and multimedia with a solid experience in the book publishing sector of more than 1,000 teaching books and in the area of creation of cartoons with 2D anD 3D technique. We currently have 40 mobile applications with split contents (stories, games, workshops, learning courses). By 2018, more than 100 integrated applications (educational video, extra parental control, increase in reality, addition of drama, dance, etc.) will be created. The Toufoula Kids project takes place in the context of social entrepreneurship while emphasizing the objectives of serving communities rather than generating profit. The mission of this project operates mainly in environmental social fields. In other words, Toufoula Kids is part of the sustainable development program aimed at improving the quality of life through awareness-raising sessions and the implementation of actions such as the creation of jobs (integration of crafts), Inventing new Products and services, create wealth, reinvest and generate investment, improve the image of certain local areas.