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Léonie

Léonie

Creative Industries

Lebanon

Competition

Competition

Grow My Business 2017


Competition

Grow My Business 2017

Description

Léonie's concept is to evoque positivity, and strength through fashion. The brand's ultimate aim is to empower women through eye-catching, and non traditional pieces using: copper - brass - authentic crystals - swarovski elements and natural beads. We believe in breaking down the female stereotype and aspire to tackle the thorny issues of inequality. The brand has a rough identity as it speaks to the sophisticated, stylish, and empowered women of today! Léonie has proven in a short time an excellence in this field as the designs were featured in several regional magazine covers (SNOB, Styles- Kuwait, Vous - Paris) and international programs such as Staracademy. (Aimee Sayah wore our pieces multiple times, as Cedric Haddad styled her. Now we are collaborating with Zelfa Soufan : MTV presenter and blogger - and Dima Sadek Journalist and News Anchor at LBC) Léonie is a conscious, ethical and sustainable fashion brand that tries to empower women(! DISABLED?) by creating new job opportunies. It encourages craftsmanship, and enhances Lebanese fully handmade designs.

Team members

Philippe Freiji , Leonie Freiji
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