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ROULA DFOUNI SAL

ROULA DFOUNI SAL

Creative Industries

Lebanon

Competition

Competition

Grow My Business 2016


Competition

Grow My Business 2016

Description

My underlying vision is to make jewelry, this very symbolic accessory of femininity, accessible to a large crowd of women, irrespective of geographies and wealth; with a competitive pricing and modern identity. The brand that stands at the crossroads of fine jewelry (characterized by the use of precious metals and stones) and fashion jewelry: it combines rough architectural contemporary flair with sensibility, inspired from both nature and colorful cultures, be them Middle Eastern, North African or Indian...addressing femininity and modernity. While the brand speaks to a global market, it relies on local artisans’ work looking to preserve and upgrade craftsmanship in Lebanon.

Team members

Roula Dfouni
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